Aïda Diarra
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Aïda Diarra

Aïda Diarra
Senior Vice President, VISA
Senegal

Aida Diarra joined VISA as Senior Vice President and Group Country Manager for Visa SSA, effective 1 November 2018. Diarra has under her jurisdiction, all Visa operations in forty-eight markets across Sub-Saharan Africa.

 

Diarra is a highly experienced executive in the financial services and digital financial industry and is well versed in growing business and operations across the African continent. Her twenty-five-year career includes strategy development and implementation, business development and operational management. Aida joins Visa from Western Union, where she was the Regional Vice President for Africa & Managing Director for more than four years. Prior to this, she held a number of progressive leadership positions at the global money transfer business, developing her experience in marketing, sales, account management, strategy & planning and country / regional leadership positions. Coupled with her passion for financial technology, she is a champion for diversity and Africa’s overall contribution to the industry and serves as a leading voice in these two areas through her non-executive work.

 

Diarra was named among the Inaugural List of 100 Most Influential African Women in 2019 by Avance Media.

Photo Credit: CIO East Africa